Born in Milan, Simone Gerbino, graduated in Architecture at the Politecnico di Milano in 2004, after several professional experiences in various firms of architecture and industrial design, he founded in 2009 the Studio MGSG Architecture+Design.
The studio works closely linked to architecture, developing mostly in the interior design, but also supports a research on the design of shops, tied to the phenomena of brand and aimed at creating layouts for shops, exhibitions and events for various companies and societies, developing product design and furnishing accessories.


1. With reference to the current and historical design production, how have you been inspired by the teachings of the great masters in your design process?
The post-war masters have created timeless objects, that are capable of regardless of fashion and taste of the moment in which they were created thanks to a strong value of content.
Thus the aesthetic and functional identity through time to create a kind of historical matrix, the starting point of any design process.
My project investigates the dynamic sales and marketing, trying to go beyond the socio-cultural moment in which they are put through unexplored but sometimes formal aesthetic solutions that ensure lasting identity.

2. In respect to the design philosophy that you've developed in your training, who is the well-known designer that has mostly "inspired" you with his teaching and why?
Certainly the pioneers of design as A. Castiglioni, V. Magistretti, V. Panton C. Eames to M. Newson, R. Arad, but I think it is the work of Joe Colombo to have radically influenced the design of the twentieth century worldwide.
In his design projects and interior architecture, Joe Colombo had linked form, function and technology, a very modern concept nowadays but was exceptionally difficult to understand back then.
The lesson of Colombo was to always have to dream and imagine new worlds, new utopias, the constant search for knowledge of new technologies and materials in order to develop viable solutions from an economic, social and aesthetic-formal, whereas always design as the beating heart of the creative process.

3. What are, in your opinion, the three key words which identify a good product design in the present overview?
It’s my belief that a good product must be the result of a development project that takes into account a wise use of technology in order to achieve functional objects that are intuitive to understand and easy to use. A designer should find simple solutions to complex problems, without forgetting to create products that are essential to their strong potential to cause user final suggestions: technology, intuitiveness and simplicity.